Archive for November, 2007

The best resource for online competitive analysis

Testing how value propositions, USP and other webdesign elements can impact the botton line of your business is compulsory for e-commerce and other online ventures.
A preliminary step must be accomplished firt, competitive analysis.
The best resource that i found so far has been published by MarketingExperiments.
This framework is really not a high level grid of analysis […]

The secrets of passing thru prospects filters

More than 600 marketing messages per hour/day/week how do you succeed in transmitting your value proposition to potential customers?
According to the marketing experiments compendium using the transparent marketing principles will help you to achive outstanding results:

Tell the truth (the real one, not the one you perceive, any customers testimonials or complaints to refine your thoughts?)
Purge […]