Ideas, projects and reading notes.
Are you looking for a brand name? Is it difficult?
Many methods are available, mindmaps, thinkpack, travelling, no brain mode…still looking for other cool and fancy ways of stimulating your dying braincells? Here are my favorite tools:
flickr
a random way to explore flickr
a (weird) connected thesaurus
write words on post-it, throw them on the floor, combine them
Using random […]
As i’ve been reading the excellent book called “Story telling - branding in practice” i just wanted to share some reading notes:
the four elements of storytelling
Message
keep it simple stupid
communicate only one message at a time
Conflict
The solution shouldn’t be obvious (otherwise your story will become boring)
There shouldn’t be too many sub conflicts
characters
They use a derivative from […]
Testing how value propositions, USP and other webdesign elements can impact the botton line of your business is compulsory for e-commerce and other online ventures.
A preliminary step must be accomplished firt, competitive analysis.
The best resource that i found so far has been published by MarketingExperiments.
This framework is really not a high level grid of analysis […]
More than 600 marketing messages per hour/day/week how do you succeed in transmitting your value proposition to potential customers?
According to the marketing experiments compendium using the transparent marketing principles will help you to achive outstanding results:
Tell the truth (the real one, not the one you perceive, any customers testimonials or complaints to refine your thoughts?)
Purge […]
Who else wants to be the next facebook idol?
Become the most famous people on facebook, be a candidate and ask your friends to vote for you!
With Steven Bao and Julien Jalouzet we created this application we really do hope that you will enjoy it.
Install it now
This evening we will present The 24 hours facebook challenge to a talentfull audience of facebook enthusiasts and developpers in Boston. You can have a preview watching the video below. This will be amazing!
Women’s segment :
A can of Wine with the mini Sofia sparkling Blanc de Blancs ?
http://www.sofiamini.com
Segementation by product:
A wine dedicated to be associated with pizzas!
http://www.pizzavino.com
Hybridation of segments, alcopops, beer, wine and diet drinks:
“it’s not quite wine, but a wine ‘refresher’ made from wine (51%), dealcoholized wine (31%), and grape must (18%).”
http://www.naturalwines.nl
If you want to have fun and learn how to make money online thanks to a bunch of brilliant iinternet marketers (sic) with a great financial education don’t miss the top 10 internet marketing videos. You won’t need an MBA because you will earn your first million in less than seven days
Have fun!
No it’s not another set of buzzwords! Dashboards are everywhere, from small and medium business to multinational companies these tools are a must have for executives and managers.
Here is a definition of dashboards from the dashboard spy “it is basically a way for business users to get an at-a-glance understanding of metrics of importance to […]
Jay Abraham reading notes:
List of the ten worst mistakes a business does
1. No testing. (it could be implemented for a niche website, like for example you do two different versions of the website or two different versions of the opt-in that you can change each week. At the end of each week note the stats […]
You may don’t know yet that AOL released web search requests of 658,000 of their users (”20 million search inquiries collected over a three-month period”) on their research blog. Even the company declared that “This was a screw-up, and we’re angry and upset about it,” all of these precious requests are available publicly on other […]
This is a brief summary of what i’ve just readen on trenwatching.com
Definition:
To create goods, services and experiences in cooperation with rewarded consumers.
Customers participate in this process of co-creation for these reasons:
• Social Status
• Bespoke lifestyle
• Cash money
• Employment
• Fun and involvement
Customer-made is not:
DIY
Customization
Personalization
Why ?: because these actions occurs AFTER product’s launch
What do the brands are doing ?
L’Oreal, Firefox, MasterCard and […]
As i were looking at a trend watching tool i’ve found these great ressources:
The trends tool made by google, which monitors how many searches had been made on specific keywords and to compare the results over time.
Also this great website, http://www.trendwatching.com/ with good reports,
As i’m reading “Marketing Genius” written by the great Peter Fisk here are a few interesting notes about his concept of market vortex.
Objectives of the Market Vortex:
Leadership in fast moving markets
Being on the leading edge instead of being a looser
Create a market vortex using you vision
1-Consider your future market (create a map containing changes in […]
Summary
This article is reporting the process of search engine optimization using web2.0 tools, digg.com and deli.cio.us, and its impact upon website frequentation and page ranking.
Context :
Some weeks ago i had a discussion with a friend of mine about a technical process on creating a css using photoshop for web publishing. When i explained himmy way […]
The very smart and efficient ic-agency has launched a new blog called insightout ! I’m very happy to see that David Sadigh, Marc-Olivier Peyer and their colleagues are blogging again ! I’ve already added it to my blogroll, i hope you’ll do the same because you won’t regret it !
Tout commence en 1998-1999 avec une vidéo intitulée “Bad Day at the Office”.. mais si allez souvenez-vous ce monsieur qui est complètement exaspéré et qui éclate son écran avec son clavier
Ce premier film certes très rigolo était loin d’être une simple vidéo filmée par une caméra dans une entreprise, ce fut le premier vecteur […]
Voici la carte des logos du web2.0 . Les projets web2.0 fleurissent un peu partout depuis quelques temps dejà, on parle beaucoup de leur aspect technique sans pour autant analyser le branding de ces projets. La carte mentionnée ci-dessus permet d’effectuer une comparaison croisée des tendances.
Voici un concept qui me tient à coeur depuis longtemps et que j’ai découvert grace au très bon site d’automates intelligents (blog). Afin de comprendre en détail ce qu’est un mème je me suis donc penché à plusieurs reprises sur la lecture de l’ouvrage de Richard Dawkins “le gêne egoïste”.
Ce qui m’a permis de comprendre […]
Blog marketing,
Steve pavlina a écrit un article concernant les différentes façons de créer un site ou un blog qui génère un chiffre assez élevé de visiteurs par jour. Les résultats pour son blog sont non négligeables (700 000 visiteurs attendus pour Janvier 2006) cela est d’autant plus intrigant que son site n’existe « que » […]
