Women’s segment :
A can of Wine with the mini Sofia sparkling Blanc de Blancs ?
http://www.sofiamini.com
Segementation by product:
A wine dedicated to be associated with pizzas!
http://www.pizzavino.com
Hybridation of segments, alcopops, beer, wine and diet drinks:
“it’s not quite wine, but a wine ‘refresher’ made from wine (51%), dealcoholized wine (31%), and grape must (18%).”
http://www.naturalwines.nl
Archive for the 'MBA' Category
Innovation in the beverages industry, Trends 2007
Published by March 26th, 2007 in Uncategorized, marketing, MBA and innnovation. 0 CommentsThe accounting landscape
Published by October 15th, 2006 in MBA and finance and accounting. 0 CommentsReading notes:
« Essential Finance and accounting for managers »
Chapter 1: “An introduction to the accounting scene”
• Accounting is not an exact science ! (Example, the depreciation policy)
• Who are the users of financial reports ?
o Directors
o Shareholders
o Bankers
o […]
Things to remember on Financial Statements, reading notes from “The portable MBA in Finance and Accounting”
Published by October 11th, 2006 in concepts, MBA and Finance / accounting. 0 Comments• Assets = Liabilities + Owner Equity
• Asset is the money you spend in order to operate the business
• Balance sheet represents the financial position of a company at a specific moment in time
• The balance sheet must always keep its equilibrium
• […]
« The Social responsibility of business is to increase its profits » Milton Friedman, Reading notes
Published by October 9th, 2006 in concepts, MBA and business ethics. 0 CommentsBusinessmen who talk about “social conscience”, environment, discrimination are just “unwitting puppets”.
Business is not an entity in itself whereas a person or a company that’s why we can’t talk about the responsibility of a business.
Social responsibilities are on the individual level not on the business level.
“[…]The businessman—self-selected or appointed directly or indirectly by stockholders—is […]
Milton Friedman’s Biography
Published by October 9th, 2006 in ressources, MBA and business ethics. 0 CommentsAs it hought that it couldn’t hurt to refresh our memories on Milton Friedman i’ve found a great article on wikipedia about him:
Extracted from Wikipedia:
Milton Friedman (born July 31, 1912) is an American economist, known for his work on macroeconomics, microeconomics, economic history, statistics, and for his advocacy of laissez-faire capitalism. In Capitalism and Freedom […]
A great summary of learning ressources that you can find on the web
Published by September 25th, 2006 in ressources and MBA. 0 CommentsLifehacker has compiled an incredible list of learning ressources that you can find on the web.
It’s really incredible to find so much content, my favorite source of learning material is the Sloan school of management where you can find ressources on:
Accounting
Communication
Corporate Strategy and Policy
Finance
Health Care Management
History, Environment and Ethics
Industrial Relations and Human Resource Management
Information Technologies
International […]
The Wall Street journal has published an article about Americas’s
ranking of MBA, you can find it here:
http://www.careerjournal.com/reports/bschool06/20060920-alsop-mblede….
This article may gives us another perspective on the job market.
Here are some extracts:
Some informations about statistics gathering:
“Harris Interactive conducted the online survey of 4,125 recruiters (up from 3,267 respondents in 2005) from Dec. 13, 2005, to March 16, […]
Business ethics, business case 2, mind map.
Published by September 20th, 2006 in MBA and business ethics. 0 CommentsThis is the mind map of the business case number 2, it’s entitled “Ethics without the sermon” written by Laura L. Nash inside Harvard Business Review on Corporate Ethics.
This case is very insteresting as it also contains a list of 12 questions that may be used to elaborate a simple yet effective way to evaluate […]
Business ethics, business case 1, mind map.
Published by September 18th, 2006 in MBA and business ethics. 0 CommentsAs i’ve just received today the book “Harvard Business review on corporate ethics” i’ve decided to create mind maps of each case.
I want to do this in order to help me to remind each of the core concepts of each case.
Therefore i’m going to post here my mind maps.
This is the list of the books given to MBA students at Grenoble Graduate School of Business.
As it is really hard to find these books in grenoble i’ve just made a list of our text books on Amazon, therefore you just have to click to place your order.
(This list doesn’t contains the specialisations books)
Marketing Management:
International […]
We only have one course text book about business ethics therefore i wanted to find more ressources on this topic, here they are:
As today it was the first time that i’ve been introduced to “business case based learning” i’ve started to look at some informations using google and simple queries.
So far i haven’t found too much informations but here are a few results coming from Harvard Business School :
The case method (go to the rignt menu to […]
Project management ressources at Columbia University
Published by July 28th, 2006 in ressources, project management, MBA and management. 0 CommentsI’ve found a great web page containing a lot of very interesting and usefull project management ressources.
You’ll find great informations and articles about project management tools and methodology. Furthermore there’s also great templates on planning and risk analysis.
Inside the bibliography there’s also a reference to a classic and must-read book on project management:
Customer made, Co-Creation, the end of producer versus consumer model (Part 1) ?
Published by July 24th, 2006 in marketing, entreprise and MBA. 0 CommentsThis is a brief summary of what i’ve just readen on trenwatching.com
Definition:
To create goods, services and experiences in cooperation with rewarded consumers.
Customers participate in this process of co-creation for these reasons:
• Social Status
• Bespoke lifestyle
• Cash money
• Employment
• Fun and involvement
Customer-made is not:
DIY
Customization
Personalization
Why ?: because these actions occurs AFTER product’s launch
What do the brands are doing ?
L’Oreal, Firefox, MasterCard and […]
As i were looking at a trend watching tool i’ve found these great ressources:
The trends tool made by google, which monitors how many searches had been made on specific keywords and to compare the results over time.
Also this great website, http://www.trendwatching.com/ with good reports,
low activity and a new Start !
Published by July 13th, 2006 in Uncategorized, entreprise and MBA. 0 CommentsThere was no activity for a few months on this blog but now it’s gonna change.
I’ve decided to post less IT technical articles and to focus more on Marketing, entrepreneurship, Strategic management accouting, finance, economics, technology, change and information management.
As i’m going to start and MBA at Grenoble Ecole de Management next September i really […]
