Jean-Jacques's Blog http://www.duclaux.net/blog Ideas, projects and reading notes. Tue, 06 May 2008 14:01:10 +0000 http://wordpress.org/?v=2.0.3 en Brand creation, tools for brainstorming http://www.duclaux.net/blog/brand-creation-tools-for-brainstorming/2008/02/29/ http://www.duclaux.net/blog/brand-creation-tools-for-brainstorming/2008/02/29/#comments Fri, 29 Feb 2008 19:06:06 +0000 jean-jacques Uncategorized marketing http://www.duclaux.net/blog/brand-creation-tools-for-brainstorming/2008/02/29/

Are you looking for a brand name? Is it difficult?

Many methods are available, mindmaps, thinkpack, travelling, no brain mode…still looking for other cool and fancy ways of stimulating your dying braincells? Here are my favorite tools:

Good luck!

]]> http://www.duclaux.net/blog/brand-creation-tools-for-brainstorming/2008/02/29/feed/ How to use storytelling for branding purpose? http://www.duclaux.net/blog/how-to-use-storytelling-for-branding-purpose/2008/01/03/ http://www.duclaux.net/blog/how-to-use-storytelling-for-branding-purpose/2008/01/03/#comments Thu, 03 Jan 2008 09:06:41 +0000 jean-jacques marketing http://www.duclaux.net/blog/how-to-use-storytelling-for-branding-purpose/2008/01/03/ As i’ve been reading the excellent book called “Story telling - branding in practice” i just wanted to share some reading notes:

  • the four elements of storytelling
    • Message
      • keep it simple stupid
      • communicate only one message at a time
    • Conflict
      • The solution shouldn’t be obvious (otherwise your story will become boring)
      • There shouldn’t be too many sub conflicts
    • characters
      • They use a derivative from Propp called Greimas
      • A Hero, an adversary, a benefactor, a benefactor, a goal, a beneficiary
    • plot
      • beginning, middle, end (classical structure)
      • you need a good lead to grab attention ! (it’s funny to see soo many similarities with copywritting textbooks)

]]> http://www.duclaux.net/blog/how-to-use-storytelling-for-branding-purpose/2008/01/03/feed/ The best resource for online competitive analysis http://www.duclaux.net/blog/the-best-resource-for-online-competitive-analysis/2007/11/23/ http://www.duclaux.net/blog/the-best-resource-for-online-competitive-analysis/2007/11/23/#comments Fri, 23 Nov 2007 11:40:32 +0000 jean-jacques Uncategorized marketing http://www.duclaux.net/blog/the-best-resource-for-online-competitive-analysis/2007/11/23/ Testing how value propositions, USP and other webdesign elements can impact the botton line of your business is compulsory for e-commerce and other online ventures.
A preliminary step must be accomplished firt, competitive analysis.
The best resource that i found so far has been published by MarketingExperiments.
This framework is really not a high level grid of analysis but you can use it as a mezzo lens to analyses comepetitors.

]]> http://www.duclaux.net/blog/the-best-resource-for-online-competitive-analysis/2007/11/23/feed/ The secrets of passing thru prospects filters http://www.duclaux.net/blog/the-secrets-of-passing-thru-prospects-filters/2007/11/06/ http://www.duclaux.net/blog/the-secrets-of-passing-thru-prospects-filters/2007/11/06/#comments Tue, 06 Nov 2007 12:49:04 +0000 jean-jacques marketing http://www.duclaux.net/blog/the-secrets-of-passing-thru-prospects-filters/2007/11/06/ More than 600 marketing messages per hour/day/week how do you succeed in transmitting your value proposition to potential customers?
According to the marketing experiments compendium using the transparent marketing principles will help you to achive outstanding results:

  • Tell the truth (the real one, not the one you perceive, any customers testimonials or complaints to refine your thoughts?)
  • Purge all vague modifiers (no subjective adjectives, adverbs and propositional phrases)
  • Let someone else do your bragging (voice of customers, reviewers, peers…)
  • Substitute general descriptions with specifics facts
  • Admit your weakness
    • ]]> http://www.duclaux.net/blog/the-secrets-of-passing-thru-prospects-filters/2007/11/06/feed/ Become the Facebook Idol http://www.duclaux.net/blog/become-the-facebook-idol/2007/08/30/ http://www.duclaux.net/blog/become-the-facebook-idol/2007/08/30/#comments Thu, 30 Aug 2007 22:38:20 +0000 jean-jacques Technologie et Internet marketing e-business http://www.duclaux.net/blog/become-the-facebook-idol/2007/08/30/ Who else wants to be the next facebook idol?
    Become the most famous people on facebook, be a candidate and ask your friends to vote for you!
    With Steven Bao and Julien Jalouzet we created this application we really do hope that you will enjoy it.
    Install it nowfacebook

    ]]>     http://www.duclaux.net/blog/become-the-facebook-idol/2007/08/30/feed/     The 24 hours facebook challenge http://www.duclaux.net/blog/the-24-hours-facebook-challenge/2007/08/09/ http://www.duclaux.net/blog/the-24-hours-facebook-challenge/2007/08/09/#comments Thu, 09 Aug 2007 18:40:16 +0000 jean-jacques Uncategorized Technologie et Internet marketing e-business innnovation http://www.duclaux.net/blog/the-24-hours-facebook-challenge/2007/08/09/ This evening we will present The 24 hours facebook challenge to a talentfull audience of facebook enthusiasts and developpers in Boston. You can have a preview watching the video below. This will be amazing!

    ]]>     http://www.duclaux.net/blog/the-24-hours-facebook-challenge/2007/08/09/feed/     Working in Boston since a few weeks http://www.duclaux.net/blog/working-in-boston-since-a-few-weeks/2007/08/09/ http://www.duclaux.net/blog/working-in-boston-since-a-few-weeks/2007/08/09/#comments Thu, 09 Aug 2007 13:04:21 +0000 jean-jacques photoshop http://www.duclaux.net/blog/working-in-boston-since-a-few-weeks/2007/08/09/ Recently i moved in Boston in order to work for a very promising start-up company which aims to create the biggest wine community in the world. Yesterday i took some time to walk accross Charles River and i took a picture and played a little bit with it using photoshop.

    photoshop boston

    ]]>     http://www.duclaux.net/blog/working-in-boston-since-a-few-weeks/2007/08/09/feed/     A great new business opportunity http://www.duclaux.net/blog/a-great-new-business-opportunity/2007/07/19/ http://www.duclaux.net/blog/a-great-new-business-opportunity/2007/07/19/#comments Thu, 19 Jul 2007 12:29:56 +0000 jean-jacques Uncategorized e-business innnovation http://www.duclaux.net/blog/a-great-new-business-opportunity/2007/07/19/ It seems to be really promising as it’s mixing together online games and social networks.

    So if you want to join my team…

    ]]>     http://www.duclaux.net/blog/a-great-new-business-opportunity/2007/07/19/feed/     Back in a few weeks… http://www.duclaux.net/blog/back-in-a-few-weeks/2007/06/10/ http://www.duclaux.net/blog/back-in-a-few-weeks/2007/06/10/#comments Sun, 10 Jun 2007 14:42:52 +0000 jean-jacques Uncategorized http://www.duclaux.net/blog/back-in-a-few-weeks/2007/06/10/ I’ve been away from my blog since a few months. Actually in the process of moving out from Annecy/Geneva i’m going to spend the next academic year focused on my MBA at Grenoble Graduate School of Business.

    I’m going to post some new articles, next month in July.

    As i’m shifting toward Search Engine Optimization and Interactive Marketing, new articles on this blog will be related to these topics, i hope you’ll enjoy it!

    ]]>     http://www.duclaux.net/blog/back-in-a-few-weeks/2007/06/10/feed/     Innovation in the beverages industry, Trends 2007 http://www.duclaux.net/blog/innovation-in-the-beverages-industry-trends-2007/2007/03/26/ http://www.duclaux.net/blog/innovation-in-the-beverages-industry-trends-2007/2007/03/26/#comments Sun, 25 Mar 2007 23:11:32 +0000 jean-jacques Uncategorized marketing MBA innnovation http://www.duclaux.net/blog/innovation-in-the-beverages-industry-trends-2007/2007/03/26/ Women’s segment :

    A can of Wine with the mini Sofia sparkling Blanc de Blancs ?
    http://www.sofiamini.com

    Segementation by product:

    A wine dedicated to be associated with pizzas!
    http://    www.pizzavino.com

    Hybridation of segments, alcopops, beer, wine and diet drinks:

    “it’s not quite wine, but a wine ‘refresher’ made from wine (51%), dealcoholized wine (31%), and grape must (18%).”

    http://www.naturalwines.nl

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