http://www.duclaux.net/blog Ideas, projects and reading notes. Tue, 06 May 2008 14:01:10 +0000 http://backend.userland.com/rss092 en Are you looking for a brand name? Is it difficult? Many methods are available, mindmaps, thinkpack, travelling, no brain mode...still looking for other cool and fancy ways of stimulating your dying braincells? Here are my favorite tools: flickr a random way to explore flickr a (weird) connected thesaurus write words on post-it, throw them on ... http://www.duclaux.net/blog/brand-creation-tools-for-brainstorming/2008/02/29/ As i've been reading the excellent book called "Story telling - branding in practice" i just wanted to share some reading notes: the four elements of storytelling Message keep it simple stupid communicate only one message at a time Conflict The solution shouldn't be obvious (otherwise your story will become boring) There shouldn't be too many sub ... http://www.duclaux.net/blog/how-to-use-storytelling-for-branding-purpose/2008/01/03/ Testing how value propositions, USP and other webdesign elements can impact the botton line of your business is compulsory for e-commerce and other online ventures. A preliminary step must be accomplished firt, competitive analysis. The best resource that i found so far has been published by MarketingExperiments. This framework is really not a ... http://www.duclaux.net/blog/the-best-resource-for-online-competitive-analysis/2007/11/23/ More than 600 marketing messages per hour/day/week how do you succeed in transmitting your value proposition to potential customers? According to the marketing experiments compendium using the transparent marketing principles will help you to achive outstanding results: Tell the truth (the real one, not the one you perceive, any customers testimonials or ... http://www.duclaux.net/blog/the-secrets-of-passing-thru-prospects-filters/2007/11/06/ Who else wants to be the next facebook idol? Become the most famous people on facebook, be a candidate and ask your friends to vote for you! With Steven Bao and Julien Jalouzet we created this application we really do hope that you will enjoy it. Install it now http://www.duclaux.net/blog/become-the-facebook-idol/2007/08/30/ This evening we will present The 24 hours facebook challenge to a talentfull audience of facebook enthusiasts and developpers in Boston. You can have a preview watching the video below. This will be amazing! http://www.duclaux.net/blog/the-24-hours-facebook-challenge/2007/08/09/ Recently i moved in Boston in order to work for a very promising start-up company which aims to create the biggest wine community in the world. Yesterday i took some time to walk accross Charles River and i took a picture and played a little bit with it using photoshop. http://www.duclaux.net/blog/working-in-boston-since-a-few-weeks/2007/08/09/ It seems to be really promising as it's mixing together online games and social networks. So if you want to join my team... http://www.duclaux.net/blog/a-great-new-business-opportunity/2007/07/19/ I've been away from my blog since a few months. Actually in the process of moving out from Annecy/Geneva i'm going to spend the next academic year focused on my MBA at Grenoble Graduate School of Business. I'm going to post some new articles, next month in July. As i'm shifting toward ... http://www.duclaux.net/blog/back-in-a-few-weeks/2007/06/10/ Women's segment : A can of Wine with the mini Sofia sparkling Blanc de Blancs ? http://www.sofiamini.com Segementation by product: A wine dedicated to be associated with pizzas! http://www.pizzavino.com Hybridation of segments, alcopops, beer, wine and diet drinks: "it's not quite wine, but a wine 'refresher' made from wine (51%), dealcoholized wine (31%), and grape must (18%)." http://www.naturalwines.nl http://www.duclaux.net/blog/innovation-in-the-beverages-industry-trends-2007/2007/03/26/