As i’ve been reading the excellent book called “Story telling - branding in practice” i just wanted to share some reading notes:
- the four elements of storytelling
- Message
- keep it simple stupid
- communicate only one message at a time
- Conflict
- The solution shouldn’t be obvious (otherwise your story will become boring)
- There shouldn’t be too many sub conflicts
- characters
- They use a derivative from Propp called Greimas
- A Hero, an adversary, a benefactor, a benefactor, a goal, a beneficiary
- plot
- beginning, middle, end (classical structure)
- you need a good lead to grab attention ! (it’s funny to see soo many similarities with copywritting textbooks)
