Women’s segment :
A can of Wine with the mini Sofia sparkling Blanc de Blancs ?
http://www.sofiamini.com
Segementation by product:
A wine dedicated to be associated with pizzas!
http://www.pizzavino.com
Hybridation of segments, alcopops, beer, wine and diet drinks:
“it’s not quite wine, but a wine ‘refresher’ made from wine (51%), dealcoholized wine (31%), and grape must (18%).”
