As i’m reading “Marketing Genius” written by the great Peter Fisk here are a few interesting notes about his concept of market vortex.
Objectives of the Market Vortex:
- Leadership in fast moving markets
- Being on the leading edge instead of being a looser
- Create a market vortex using you vision
1-Consider your future market (create a map containing changes in your study field during the last ten years.
2-Identify Key drivers of change (evaluate the drivers of change in your market or the adjacent ones)
3-What impact might this have ? (identify presumed disruptive events that might occur, their frequency as well as the way your competitors may cope with the situation)
4-Where could you Interject (”to insert between elements”) ? (which changes may happen and which one you could most effectively influence to become the profitable market driver)
5-Create a new vortex of change (change the market by redefining it using new approaches and standards)
6-Change your rythm of business (in order to synchronise your business cycles with market change)
“Marketing Genius” is really a great book i really do recommend it to read and study, you can find it here :
