More than 600 marketing messages per hour/day/week how do you succeed in transmitting your value proposition to potential customers?
According to the marketing experiments compendium using the transparent marketing principles will help you to achive outstanding results:
- Tell the truth (the real one, not the one you perceive, any customers testimonials or complaints to refine your thoughts?)
- Purge all vague modifiers (no subjective adjectives, adverbs and propositional phrases)
- Let someone else do your bragging (voice of customers, reviewers, peers…)
- Substitute general descriptions with specifics facts
- Admit your weakness
